Lenovo Laptops : A Unique Chinese Brand
They say you get the morphed products faster in the Chinese market before the original is launched into the market. The whole concept has taken a huge toll on the China market and its subsequent production of goods. The worst hit area is the electronic segment. But it’s really astonishing to see that despite all odds Lenovo has continued to embark on the success which has revolutionized the whole Laptop market sector. Standing at its pinnacle Lenovo has mightily proved that it’s the ethical and customer centric products which sales in the market. A short term success mantra is bound to crumble down. With the starting prices of the laptops and Net Books under $200 and which ranges till more than $1000 It has a wide variety of Laptops and functionality suiting different segment of buyers. The laptops under 500 dollars are the most common of all. The only way a company can pull this off is when it has a strong marketing strategy. Being just the second to the Numero-Uno position and inclusion to Fortune 500 league is feet which can barely be achieved by the companies to follow.
This all didn’t happen overnight. With the major barrier being from China and Hong Kong market, the company first tried to win the consumer’s trust and then slowly started spreading its wings. Before their entry there were existing players who already were selling the laptops at a cheaper price. The foremost challenge was to beat the price and still be in profits. Due to the IT sector’s sudden downfall in 2008 situation grew worse from bad. The stronghold of Lenovo in the market was seen inconspicuous but the company got holds of its nerves and today there products are selling like hot cakes.
The major boost in a business house comes with the mergers and acquisitions happening. Lenovo was no far behind. It always knew that acquisition of already branded products was an easy way to enter the market and it used IBM’s two products, namely; ThinkPad and Idea Pad as its products. Other challenge was to gain an entry in the Japanese market. China and Japan have always been a Foe in terms of businesses. Lenovo partnered with NEC and swiftly gained an entry to this arena. The eyesight is now set on the ever reclusive Europe and ever booming USA market.
Besides all these success, the only glitch which was never cured was the hardware services of Lenovo. The company once handled its Mobile Phone development center which it sold off due to losses. These services might have propelled the company to grow further.
